Investment Strategies Singapore: Averaging Down vs Cutting Losses

Problem Statement

In the world of investing, the dilemma of whether to average down or cut losses is a constant challenge. This is particularly true in Singapore’s dynamic market, where making the right decision can mean the difference between profit and loss.


Investing can often feel like navigating a labyrinth, especially when it comes to deciding between two prevalent strategies: averaging down and cutting losses. Both have their own unique merits and potential pitfalls, and knowing when to utilise each one is a cornerstone of successful investing in Singapore.

Averaging Down: A Double-Edged Sword

Averaging down is a strategy that involves purchasing more shares of a stock at a lower price than your initial purchase. This tactic can reduce the average cost of shares in your portfolio, a particularly appealing prospect when you believe the stock’s current price doesn’t reflect its true value. By buying more shares at a lower price, you can potentially boost your returns when the stock price rebounds.

However, it’s crucial to tread carefully when employing this strategy. Averaging down can also lead to substantial losses if the stock’s fundamentals don’t improve. Therefore, it’s vital to thoroughly assess the risks and rewards associated with averaging down before deciding to proceed.

When is Averaging Down Suitable?

Averaging down may be appropriate when a company has a proven business model and a long track record of success. Companies like Coca-Cola and Apple Inc have demonstrated their ability to adapt to changing market conditions and have weathered economic downturns in the past. If their stock prices were to drop due to temporary market conditions, averaging down could be a viable strategy if you believe in the companies’ underlying fundamentals.

Another situation where averaging down may be suitable is when a stock price decline is event-driven. This could be due to a product recall or negative news story that has caused a temporary setback for the company. If you believe that the event is a one-time occurrence and the company’s long-term prospects remain strong, averaging down can help reduce the average cost per share of your investment. This increases your potential for profit when the stock price rebounds. An example of such a company is Johnson & Johnson, which faced negative publicity and a stock price decline after reports emerged about asbestos in its talc-based products. However, the company’s long-term prospects remained strong, making averaging down a potential strategy for investors who believed in the company’s future.

Cutting Your Losses: A Necessary Evil

On the other hand, knowing when to cut your losses is equally important. Sometimes, it’s better to take a short-term loss to avoid a larger loss in the long run. When deciding whether to cut your losses, it’s crucial to pay close attention to the company’s fundamentals. If the company’s earnings reports consistently disappoint, its debt levels are increasing, or its management is not transparent, these could be signs that its underlying fundamentals are deteriorating. In such cases, it may be wise to cut your losses and explore other investment opportunities.

External Factors Impacting Investment Strategies

External factors or events can also impact a company’s long-term prospects. While a recession may cause a temporary setback for a company, it will likely recover in the long run if its products or services are highly discretionary. However, if an industry disruption is on the horizon, such as the emergence of a new technology that could make the company’s products obsolete or a regulatory event that has caused long-term damage to the company’s reputation, it may be better to cut your losses and look for other investments.

Setting Limits: A Key to Successful Investing

When averaging down, it’s important to set limits. Continuously buying more shares can increase your risk exposure, especially if the stock’s fundamentals are deteriorating. It’s crucial to have a maximum portfolio allocation percentage for each position to avoid putting too much of your portfolio at risk on a single investment. By setting these limits, you can mitigate excessive risk and prevent overexposure to a single stock.


In conclusion, averaging down and cutting your losses are two investment strategies that require careful consideration. Averaging down can potentially reduce the average cost per share and enhance returns, but it can also lead to significant losses if the stock price continues to decline. Cutting your losses requires careful analysis of the company’s fundamentals and external factors that could impact its long-term prospects. Ultimately, investors should exercise caution and informed decision-making to leverage the benefits of averaging down while minimising its potential downsides.

FMS’s Take on Investment Strategies in Singapore

At FMS, we believe in empowering our clients with knowledge and strategies that can help them navigate the complex world of investing. While the strategies of averaging down and cutting losses have their place, we recommend a different approach for building wealth: investing in dividend funds.

Why Dividend Funds?

Dividend funds are a powerful tool for building passive income. They offer a steady stream of income derived from the dividends paid by the companies in the fund. This strategy can be particularly effective in a market like Singapore, where many companies have a strong track record of paying dividends.

A Compelling Example

Consider this: if a client invests $48,000 per year for 10 years in a dividend fund yielding 6%, the total value of the portfolio after 10 years would be approximately $663,000. This portfolio could then generate an annual passive income of around $39,800 at a 6% yield. That’s a significant income that requires little to no effort on your part.

The Benefits of Passive Income

Building passive income through dividend funds offers three key benefits:

  1. Financial Security: Passive income can provide a safety net, supplementing your primary income or serving as a financial cushion in times of need.
  2. Financial Freedom: Passive income can free you from the constraints of a 9-5 job, allowing you to pursue your passions or retire early.
  3. Wealth Accumulation: Reinvesting your passive income can lead to exponential growth in your wealth over time.

However, it’s important to remember that all investment strategies, including investing in dividend funds, require careful consideration and planning. It’s crucial to understand your financial goals, risk tolerance, and investment horizon before making any investment decisions.

Book a Call with Ben

If you’re interested in learning more about how to create passive income using dividend funds, book a call with Ben. Hundreds of our clients have already started on this journey. Some of them are now earning $39,600 per year in passive income. You could be next.

In conclusion, while strategies like averaging down and cutting losses have their merits, at FMS, we believe in the power of dividend funds as a strategy for building passive income. It’s a strategy that aligns with the long-term investment horizon and offers the potential for both capital appreciation and income generation.

Benjamin Low
Benjamin Low

Benjamin is known as The Passive Income Guy. He has helped hundreds of people to build passive income. He is also a member of the Million Dollar Round Table, and Certified Financial Planner™ (CFP®) and Certified Private Banker (CPB).

Leave a Reply

Your email address will not be published.